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Weldon Responds to Critics
I
have been in this business a long time, first as a tournament angler in the
70's and 80's, and on the administration side of tournaments at BASS since
1991. After reading recent posts on chat rooms and misinterpretations on
obviously slanted Web sites about the new Elite Series, I feel it's my duty
as a rules official to set the record straight.
Despite what has been written on other Web sites — which for some reason
tell only one side of any given decision BASS makes — the Elite Series will
be the defining moment in professional bass fishing. I feel the Elite Series
is a quantum leap toward moving professional angling to the next level.
BASS does not want to alienate anglers. Some fishermen may choose not to
participate because of financial reasons or pre-existing sponsor
obligations, and that is their right, their decision. But for those who do
participate, the Elite Series is an unparalleled opportunity to build
long-lasting careers and to grow our sport.
Some people, for whatever reason, do not want us to get to that level. They
misrepresent our tournament rules, and take things out of context and focus
on whatever they can portray as negative.
Most of the recent misinterpretations have dealt with "Rule 24" in the Elite
Series rulebook.
Here's the truth about that. In 1986, BASS inserted a rule (at that time,
number 23) reading, "BASS may restrict logos, patches, signage, etc., with
as much advance notice as possible to anglers." That rule was amended in
2004 to say "in direct competition with BASS sponsors." For almost 20 years
and hundreds of events, professional anglers have been signing entry forms,
agreeing to abide by this rule, without reservation or complaint. These same
anglers today are complaining about the rule.
Over the past 20 years the rule has been in effect, BASS has never used the
rule against the sponsor of one of our athletes. The only way that would
ever happen would be if a logo were to demean one of our sponsors or promote
a competing tournament organization.
I have been in all of the BASS Angler Advisory Council meetings since being
appointed BASS Tournament Director in 2002. Although some anglers say
nothing good came out of those meetings, the truth is that the Elite Series
is a direct result of those meetings.
Pro anglers in those meetings said they wanted three things:
First and foremost, anglers wanted to be able to run their own boats during
competition days. They wanted the freedom to wear uniforms sporting their
sponsors' logos. And they wanted smaller, more exclusive fields. Under the
Elite Series format, they now have all three!
BASS reserves a small piece of these properties in exchange for the loss of
exposure for our organization and our sponsors. Look at NASCAR, which has
control of a portion of cars and uniforms involved in its events. Take a
look at a driver's uniform you'll see a big Nextel patch in the same place
on every one. Contingency program decals are on the same quadrant of each
car. Placement of the BASS patch on the front shoulder region of an angler's
shirt is just making all uniforms consistent. Another word for that is
"UNIFORM." Anglers can still put sponsor logos beside the patch.
For those who choose to participate in them, placement of logos for possible
contingency programs, like those for Busch and CITGO, should also be
consistent. Consistent placement of patches and logos helps athletes look
like they are truly part of a professional sport. The truth is, anglers have
somewhat forced BASS to specify these things in part because of their lack
of uniformity and also because of the casual, unprofessional attire some of
them continue to wear at the highest level of the sport.
Get this from the horse's mouth: I am in charge of enforcing these rules and
contingency programs, and quite frankly, it is hard to do when patches and
decals are scattered all over the place. Consistent positioning of logos
makes it easier for me, but it also makes it easier for the anglers, fans,
sponsors, etc. Of course we recognize that this "real estate" is valuable.
Why is it valuable? Because of the media platforms BASS and ESPN have to
offer. Do not think for one minute that sponsors would give two hoots about
an angler's logo positioning if it were not for the exposure provided by
Bassmaster TV, Bassmaster Magazine, BASS Times and Bassmaster.com.
Another issue brought up by our detractors is the commitment we're asking
from pros to appear at Bassmaster Expos, which are held in conjunction with
our Majors and some Elites. Anyone familiar with our long history of dealing
with anglers should know that BASS will not ask anything unreasonable from
them. We would simply like for anglers a couple of times a year to hang
around the tournament if they fail to make the cut. This enables them to
meet their fans and give their sponsors more visibility. All of which helps
drive business. By the way, it should help anglers drive their own careers.
And for some reason, no one has bothered to mention the fact that Don Rucks
(BASS General Manager) has told Elite Series anglers they would be invited
to set up vending booths at our events to sell their own apparel and
merchandise. This is a tremendous opportunity! I remember several years back
when this was absolutely taboo. (As a matter of fact, several times I was
the one who had to tell a certain vendor to leave.)
There are many people at BASS, JM Associates and other entities working
their tails off to make this the best, most elite tournament series on the
planet. Do we have the courage to take a bold step? You bet we do. Will we
make mistakes along the way? Probably. But to make this work, and to elevate
professional bass fishing to the levels of mainstream sports, it will take
effort by everyone involved — BASS, sponsors AND anglers.
I promise you this: I pledge to do my part, and I know everyone at BASS will
do the same.
By Trip Weldon, ESPN/BASS
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